Autonomes Fahren – Reallabor Hamburg

in Rural Areas

Key Question

Can on-demand shuttles in rural areas help residents change their mobility behavior?

How can this be achieved?

By means of an on-demand shuttle service, rural areas will be better connected. This service can be requested on demand and thus represents an alternative to motorized private transport.

Starting Point

In order to make rural regions more attractive as places to live and work, it is planned to supplement local public transport there with an on-demand service. This will provide users with an alternative form of mobility and strengthen transport links to Hamburg.


Three on-demand shuttles are currently in operation in the Stormarn district, the city of Ahrensburg, and the rural Süderelbe region of Harburg.

The new mobility service is integrated into the HVV tariff and can be booked via an app or by phone. By entering their starting point and desired destination, users receive the shuttle’s departure and arrival times directly. There is a convenience surcharge of one euro per trip.

In the Stormarn district and the city of Ahrensburg, electric shuttles are used for six passengers; in the Harburg district, Mercedes Sprinter buses with combustion engines and eight seats are used. All vehicles are barrier-free. The service will initially run until the end of 2021.

More info can be found here:

More about the “ioki Hamburg” shuttle at:

More about the elbMOBIL at:

More about the “ioki Hamburg” shuttle in Ahrensburg at:
On-Demand Verkehr Ahrensburg/ioki Hamburg/Ahrensburg

Reallabor Hamburg – On D


The individual partners
The achievement of the goal depends on the partners. For this, the definition of the target area is as crucial as the existing mobility offer and the political support. This requires partners from different areas such as the district, transport companies and mobility experts.
Mobility analysis
ioki conducted mobility analyses for the test regions. The analysis of commuter flows and mobility behavior showed that the city of Winsen in the district of Harburg and the communities of Brunsbek/Lütjensee/Trittau in the district of Stormarn have the greatest potential for a flexible offer on demand.
Project setup
An app was developed and implemented for both test areas. Via it, users receive departure and arrival times of the shuttle. On the way, passengers with similar destinations can hop on. Ridepooling enables optimal utilization of vehicle capacity and reduces the burden on roads and the environment.
Start of Service
On December 13, 2020, the Shuttle-On-Demand service will launch in the regions. The booking is easy and convenient via app on the smartphone or by phone. In addition to an HVV ticket, the cost per person and trip is a one-euro comfort surcharge.
April 2020
August und November 2020
September to November 2020
December 2020

Das Team

  • Landkreis Harburg: Planung und Einführung des Shuttle Verkehrs
  • Kreis Stormarn: Planung und Einführung des Shuttle Verkehrs
  • ioki GmbH: Planung und Durchführung der Mobilitätsanalyse – Bereitstellung der On-Demand-Plattform
  • TUHH: Technische Universität Hamburg – Projektevaluation
  • VHH: Verkehrsbetriebe Hamburg Holstein – Betrieb des Shuttle Verkehrs im Kreis Stormarn
  • KVG Stade: Betrieb des Shuttle Verkehrs in der Süderelbe-Region
  • Süderelbe AG: Projektkoordination und –kommunikation
  • Stadt Ahrensburg

Project Partner