Mobilitätsbudget – Reallabor Hamburg

Mobility Budget

Key Question

What influence does an employer-financed mobility budget have on the mobility behavior of employees?

Objective

With the help of an app for multimodal journey use, companies provide their employees with an individual mobility budget for private and business purposes. The users can thus choose between different means of transport. Companies from Hamburg and the surrounding area are involved in the data collection to answer the research question.

Starting Point

In the implementation of the transformation of transport, innovative and sustainable mobility offers for companies are particularly important, as 54% of commuting journeys in Hamburg are still made by private car. In the case of business mobility, the share of car journeys is even higher at 68 % and far above the share of average motorized individual transport in Hamburg’s modal split. At 34 % of all journeys, those to work also account for the largest share of journey purposes in Hamburg (MiD 2017).

Particularly in urban areas, there is a wide range of mobility options for getting from A to B in addition to the private car. So far, these offers have mainly been used in a private context. However, an increasing demand for sustainable and flexible means of transport also creates room for new mobility concepts and alternatives to the current solutions in professional life.

In contrast to the classic offers of a job ticket or a company car, a mobility budget allows the free allocation and selection of means of transport and route segments. As a monthly sum in addition to the salary, provided by the company, the use of journeys can be individually planned and accounted for. In this way, employers actively support the switch to environmentally friendly means of transport and contribute to the transport turnaround.

Approach

This project explores the question of how the mobility behavior of working people could change in the long term with the help of an employer-financed mobility budget.

The idea: Companies provide employees with an individual monthly mobility budget for private and business trips. Employees can choose between different means of transport – from public transport to long-distance transport and city cycling to sharing services.

Employees manage their available mobility budget digitally via the hvv-m app and can select and book their connections independently. The app uses the basic technology of Bonvoyo, the mobility budget of Deutsche Bahn, and was specially tailored for the project in Hamburg.

To collect the data and answer the research question, Hamburg companies are being searched that introduce and provide hvv-m for at least 30 employees on a test basis. In order to offer employees sufficient opportunities, a minimum budget of 50.00 euros per month and employee is planned.

More at: www.hvv.de/de/hvv-m

Scientific Monitoring

In order to clarify the question of changes in mobility behavior, the project will be accompanied scientifically. Likewise, it is to be illuminated whether it is accepted as a valid alternative to the use of a company car or private car. The results will be presented at the ITS World Congress 2021 in Hamburg.

Process

Provision of the App
The mobility budget app hvv-m is provided and offers employees uncomplicated information, booking and billing of various mobility offers.
Implementation of the Accompanying Study
Participating Hamburg companies and their employees will be interviewed about their mobility behavior before, during and after using hvv-m.
Active Use of the App by Participating Companies.
During a 6-month period, employees test how hvv-m assists them in their daily mobility needs.
Presentation of Results at the ITS World Congress
The most important findings of the accompanying study on the mobility budget will be presented at the ITS World Congress 2021.
September, 2020
From March, 2021
From April, 2021
October, 2021

Results

The results of the scientific monitoring on the use of different mobility offers before and after the introduction of an employer-financed mobility budget should provide information on whether such a budget is helpful in switching from private transport to environmentally friendly means of transport and should therefore be pursued in the future. In the future, this can represent another aspect of improved, environmentally friendly and safe mobility through digitalization and automation and promote the exchange of all actors in the sector. In addition, in the long term, networking with other sub-projects of the RealLabHH, such as the Switch app from sub-project 1, could lead to increased and simplified use of public transport.

HHVM App-Screens – Reallabor Hamburg
hvvm

The Team

David Hoffmann

Project manager, Hamburger Hochbahn AG

Christina Röll

Mobility management, S-Bahn Hamburg GmbH

Alessa Schmidt

Mobility management, S-Bahn Hamburg GmbH

Philipp Ramspeck

Product management, Deutsche Bahn Connect GmbH

Project Partner

Associated Partner

Project Partner