Vernetzte Vulnerable Road Users – Reallabor Hamburg

Dialogue Strategy

Key Question

How do we need to design a dialogue process to find socially accepted mobility solutions for Hamburg's future?

Objective

In the urban living lab, RealLabHH, research is done in order to develop mobility solutions in close cooperation with users/citizens. The dialogue strategy aims at systematically identifying the needs and wishes of citizens for the mobility system of the future. Further objectives of the project are to translate those needs and wishes into user-centred requirements for the mobility design of the future and to communicate them to decision-makers in public administration, business and civil society.

Starting Point

In research as well as in practice, participation of all stakeholders is considered a key to motivating transition in society and thus contributing to its long-term sustainability. To this end, the participation of three target groups is being researched that help shape Hamburg’s mobility system: A central focus is placed on the citizens, whose preferences are incorporated into the design of new mobility solutions. This creates user acceptance. It is fundamental for bringing transformative mobility on the road and ensuring its demand and continuation. Additionally, a focus is placed on local governments and businesses: They may refine user ideas to ensure feasibility. They also identify content and processes needed to further advance a sustainable mobility system.

Approach

The dialogue strategy comprises three central steps: Experiencing, designing, and trying out. Stakeholders, especially citizens and users, experience new mobility solutions in digital mobility labs.  Techniques, such as online visualisation or haptic elements, support participants’ immersion into the use of mobility innovations. For this purpose, co-creation methods are adapted and refined to be suitable for online participation. In the digital mobility labs, mobility solutions are created by the users and for users. They develop mobility solutions tailored mobility solutions, and hence visions for the mobility of the future. The solutions and visions are incorporated in the participatory cooperation with other relevant interest groups and decision makers in public administration and business. The so-called ZuHörMobil (literal translation: a-listening-to-you-van) is used to meet citizens living in the metropolitan area of Hamburg, to explore, discuss, and test mobility needs and wishes in an interactive manner. Finally, the urban living lab RealLabHH offers citizens the opportunity to try out and get enthusiastic about innovative and sustainable means of transport.

Process

Realisation of Mobility Labs with Citizens
The mobility labs are used to identify user needs and requirements for the mobility of the future. The concept of online participation is also evaluated Citizens of different age groups (from students to senior citizens) are invited to participate in the workshops.
Realisation of a stakeholder dialogue
Together with relevant stakeholders and communal decision makers, methods are developed and tested that strengthen the cooperation between stakeholder groups and consider the needs of citizens when designing and implementing strategies enhancing sustainable mobility.
On the road with the ZuHörMobil in Hamburg
During the summer of 2021, the ZuHörMobil is on tour in Hamburg. New mobility solutions are presented interactively and discussed with citizens. The ZuHörMobil will also provide room for citizens to articulate their ideas of the mobility of the future, but also to express and discuss any concerns that come along with the digitalisation of the mobility system.
December, 2020
July, 2021
August, 2021

Outcome

On the one hand, a participation method box is created: Tools are developed that offer the opportunity to digitally experience mobility solutions, to enhance online teamwork and creativity, and to cooperatively design mobility solution. Face-to-face participation primarily focuses on interactive approaches in order to reach social groups that have had little affinity for participation so far. This enables stakeholders of practice and research to design and develop sustainable mobility based on user needs. On the other hand, the project creates a thoroughly understanding of users’ vision of the mobility of the future as well as user requirements regarding travel time, costs, comfort, and travel experience. These target images will be communicated to municipal transport planners and developers, the industry, mobility service providers, and the scientific participation community.

Face-to-face participation

Our ZuHörMobil is already on its way! You can find it in and around Hamburg.
Check out our Map with the dates and visit us at your closest location.

Online participation

Our four participation modules are online and you can easily participate by:

  • Voting on mobility theses.
  • Sending your future headline for our digital “Hamburger Zeitung Mobilität in 2035”
  • Building associations about mobility topics.
  • Sending your idea for our mobility challenges.

Participate here (only available in German)

Let’s shape the mobility of tomorrow together. Every week new!

The Team

Dr. Mandy Dotzauer

Head TP9

Dr. Alexandra Bensler

Responsible for mobility workshops

Kristina Goos

Responsible for the ZuHörMobil

Swetlana Rahn

Responsible for audiovisual communication

Project Partner